NEW YORK (AFP) – Pop music icon Madonna will launch a chain of fitness clubs, with the first to open in Mexico City next month, her business partners in the new venture
announced on Monday.
"Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be," said Mark Mastrov, chairman of New Evolution Ventures (NEV), which is launching the clubs in partnership with the Material Girl and her manager Guy Oseary.
"Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues.
Madonna's touch will be everywhere," Mastrov said.
The first "Hard Candy" club -- named after the last album by the pop singer -- will open in a 30,000 square foot space in the Mexican capital.
Madonna is to attend its unveiling on November 29, according to the press release.
The statement said that Hard Candy Fitness promises "the very best in innovative training methods," including "state of the art cardiovascular equipment," and an array of classes "including yoga and capoeira.
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