Can the 2010 Census change the perception of African Americans (AA) who traditionally distrust Uncle Sam? A $300 million effort, the largest advertising campaign in U.S. government history, plans to do just that by enlisting the help of Grammy award winning recording artist, actor and entrepreneur, Christopher "Ludacris" Bridges who will explain the importance of taking 10 minutes to fill out 10 questions on the Census to young AAs to ensure that their communities receive part of a $400B allotment every year, of federal support. These dollars help maintain bridges, tunnels and public works, emergency services, schools, and job training using Census numbers that stand for 10 years!
Combining star power and credibility, Ludacris will use his voice to reinforce the importance of 'being counted' to his fans. "I look at our communities now and I see many empty lots, closed clinics, dilapidated schools and an overall breakdown of social services for the poor and elderly," says Ludacris. "Today is a day for change. I plan to knock on doors in various neighborhoods around this country to try and dispel any myths about the Census. It's important that we all stand up and be counted so we can help create potential financial opportunities for our dying communities." (PR)
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