School is now officially in session as BET Networks and some of its key marketing partners hit the road this fall in a 14-stop tour of historically black colleges and universities. The 2010 BET BLACK COLLEGE TOUR, the largest and only tour of its kind, returns for the eighth consecutive year to bring campuses across the country a dizzying day of entertainment, games, contests, product samples and consumer information. The tour makes its first stop on Wednesday, September 1st at Fort Valley State University in Fort Valley , Georgia .
"The BET BLACK COLLEGE TOUR highlights the Networks' continued effort to support and engage our HBCUs in an entertaining and enlightened environment," said Michelle Garner, Vice President of Consumer Engagement for BET Networks. "The tour is an exciting opportunity for BET and our marketing partners to interact with more than 75,000 college students each year." (PR)
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